Established in Franklin, 2004
Custom Rings
Any Ring, Any Way You Want
For over twenty years, Franklin's master jewelers have been crafting bespoke engagement rings and heirloom-quality jewelry from our Mallory Lane studio. Any ring, any way you want it — where the answer is always yes.
Explore Our Collection
Handcrafted pieces for every occasion — from engagement to everyday elegance.
Your Vision, Our Craft
The Custom Journey
Consultation
Meet our designers in-store to discuss your vision, budget, and materials in a private setting.
CAD Design
Review a high-fidelity digital rendering of your piece, ensuring every detail is perfect before creation.
Creation
Our master jewelers meticulously bring your unique piece to life within our Franklin studio.
We Buy Gold & Silver
Rings, chains, coins, flatware — bring in any unwanted gold or silver and we'll pay fair market value, in cash, same day.
"Jewelry is the only art form that carries your deepest stories across generations."
The Philosophy
Voices of Excellence
Based on 100+ Verified Reviews
"I brought in a bracelet that needed re-sized and Chris was amazing!!! He was very personable, knowledgeable, and able to help me for a very reasonable price. A five star experience for sure."
Abby B.
Google Review
"I love Platinum Jewelers! They have repaired broken jewelry, resized a ring, and most recently took three diamonds I had and set them into my absolute dream ring. Exceptional craft."
Aubrey W.
Google Review
"The owner Chris and his team are truly some of the best I've ever met in the business. After visiting several stores, I can honestly say their attention to detail is unmatched."
Chris M.
Google Review
"Great service. Friendly faces. Remarkable inventory. They can create anything you want if you don't see it in the cases. The only jeweler I trust in Middle Tennessee."
Franklin Resident
Google Review
"I've been coming here for 4 years. Whether it's a simple cleaning or a complex custom design, the level of craftsmanship is world-class. A true gem in Franklin."
Sarah L.
Google Review
"Exceptional quality and very fair pricing on gold and diamond purchases. The custom design process was smooth and the result was stunning."
Michael J.
Google Review
Experience our master craft in person at our Mallory Lane studio.
Local Excellence
The Heart of Franklin
Platinum Jewelers is proud to be a local destination for those celebrating life's most meaningful moments. From custom proposals to family heirlooms, we invite you to experience our curated collection and studio in person.
"The most personal jewelry experience in Middle Tennessee. They didn't just sell me a ring; they helped me tell our story."
— Franklin Resident