Diamonds: Lab or Natural

Every diamond is unique. Learn about the shapes that define brilliance, and let our GIA-certified gemologists guide you to the perfect stone.

Diamond Education

Popular Diamond Shapes

Round

Round

The most popular and brilliant diamond shape, with 58 facets engineered for maximum sparkle and fire.

Oval

Oval

An elongated shape that creates the illusion of greater size while delivering exceptional brilliance.

Princess

Princess

A modern square cut with pointed corners, offering contemporary style with outstanding light performance.

Emerald

Emerald

A step-cut rectangle with cropped corners, prized for its elegant hall-of-mirrors effect and clarity.

Marquise

Marquise

A regal, football-shaped cut that maximizes carat weight and creates a dramatic, elongating effect on the finger.

Beyond Diamonds

Our two decades of relationships with cutters and dealers worldwide give you access to conflict-free sapphires, emeralds, rubies, and rare colored gemstones — all hand-selected and competitively priced.

Sapphires

From cornflower blues to vivid padparadscha pinks — sourced from Sri Lanka and Madagascar.

Emeralds

Rich green hues with natural jardín — hand-selected from Colombian and Zambian mines.

Rubies

Deep pigeon-blood reds to delicate pinks — among the rarest and most valued gemstones.

Find Your Perfect Stone

Schedule a private diamond consultation with our GIA-certified gemologists. We'll walk you through cut, clarity, color, and carat to find the stone that's right for you.